Friday, February 10th, 2012 The Denver 50 Friday, January 20th, 2012 WHY I learned this year is more important than WHAT I learned this year Monday, October 31st, 2011 Four Directors, Four Perspectives
New product launch gets audiences hopping at CES.
To inspire your audience, don't just tell them what you believe. Show them.
The chase to recover a stolen treasure uncovers the world's great mysteries.
What better than irony to announce the world's most outrageous sport?
HGTV personalities lend a hand.
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Targeting an underserved niche in the marketplace: gentlemen, start your engines!
Netflix stumbles. Blockbuster seizes the moment.
A startling metaphor keeps viewers from breaking away.
Top rated telecast in the network's history.
A classic branding conundrum: broadening your appeal while satisfying your core audience
Taking their game to the next level, The Mtn recruits team Impossible for a network brand refresh.
GOLD AWARD PROMAXBDA 2011. Cleverly melding two blockbusters: Deadliest Catch collides with the minions of Despicable Me.
To connect authentically with an audience, try using authentic characters. Wow!
A classic misdirect cleverly drives viewers to a new series on Investigation Discovery.
Some brands are a natural fit for each other. It's why we love integrations.
New show on MTV2 needs standout show open. Impossible delivers accelerated ratings.
DISH Network offers more value choices than anyone else. To deliver the message, Impossible roared into action.
NFL fans help DISH Network draft new subscribers, right from the gridiron.
Getting right to the point via a side-by-side comparison.
One successful campaign deserves another: bringing "Side by Side" to life. Real life.
The rascally robot gets dropped right in the middle of viewers' favorite franchises.
A classic emerging network challenge: deploy a campaign with a powerful punch.
Contrarian strategy: hard-hitting emerging network engages its core audience by softening its tone.
Your audience is crime aficionados. We take them inside the mind of a detective... or so they think.
Appealing to audiences with a difficult subject matter is tricky. Impossible's campaign delivers healthy ratings.
Starting off the new year right: a week of smart programming launches with our "highest ratings ever" promo campaign.
Keeping Sundance viewers through the breaks: appeal to their fascination with design.
Tickling viewers' fancy: an imaginative look inside the science of crime-solving.
Problem: emerging network needs standout promo. Problem solved. (Featured in PromaxBDA "Best of Cable")
Inviting audiences to get their pirate on, this swashbuckling exhibit aims for record-breaking attendance.
An imminent invasion spurs record-breaking invasion of attendees.
Every network needs a refresh now and then. This one delivers with spit and polish.
This new world-class hospital is nothing short of miraculous. Impossible helps audiences see the light.
The definitive Jeff Gordon documentary, hosted by Patrick Dempsey, produced by Impossible.
Going the distance: offbeat characters entice viewers to this one-of-a-kind annual spectacle.
Making your point with exaggeration: go big or go home.
Is host Nar Williams a beefcake or cream puff? Viewers decide in this visual effects-driven spoofy promo.
What does garlic have to do with ballet? Our spot rewards smart-minded viewers with the answer.
Powerful visuals help a museum stand head and shoulders above the rest.
Seizing upon the soccer-loving fans of Mexico, this commercial for Corona scores a big goal.
Automotive aficionado Wayne Carini helps HD Theater stir the imaginations of its core audience.
Playful animation and a dry sense of humor elicits "WOW!" from potential new subscribers.
A new search engine targets History's audience. Humor helps get the word out.
Fans of colossal projects take note: this promo's evocative journey invites you into larger-than-life feats of engineering.
Helping one of North America's largest building materials suppliers stand out.
Polaris "Extreme" spot
Sundance and Infiniti integrate seamlessly to touch audiences with music legends in candid conversations.
