Impossible is a creative agency and production company. We are brand builders inspired to create moving images that move audiences.

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A classic branding conundrum: how do you broaden your appeal while satisfying your core audience?

Great American Country is in 60 million homes and has built its brand around music-related programming. A fresh focus on “Living Country,” supported by an aggressive marketing rollout and on-air refresh, broadens the network’s slate with accompanying lifestyle content and unscripted series featuring country music stars.

To express this reenergized and refocused GAC experience, the network engaged broadcast agency Impossible to refresh the network with a vibrant, clean brand and stunning promo package.

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To inspire your audience, don’t just tell them what you believe. Show them.

Luxury travel club Inspirato celebrates its meteoric first year with a new website launch and this inspiring “We Are Inspirato” video. As a sort of manifesto, this collection of moving images proudly shows the “why” driving Inspirato’s business.

As creative agency to Inspirato, Impossible was responsible for creative, copywriting, production and post-production.

Live action was shot entirely on location at Inspirato’s property in Punta Cana, Dominican Republic.

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Netflix stumbles. Blockbuster seizes the moment.

When industry giant Netflix stirred the ire of their customers, Blockbuster wasted no time.

The company engaged broadcast agency Impossible to quickly reach a national audience with its fresh and friendly message, “Say hello to Blockbuster. Again.”

The results speak for themselves. As will the hordes of angry Netflix customers that will no doubt be giving Blockbuster a second look.

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When it comes to grabbing viewers’ attention, nothing comes close to raw emotion.

In this promo produced for Secretly Pregnant, a single poignant moment conveys the human dramas within this series airing on Discovery Fit & Health.

Secretly Pregnant on Thursday at 10pm was the top rated telecast in the network’s history among W25-54 ratings and delivery, tied for the highest among HH ratings and 2nd highest among W18-49/18-34 ratings and delivery.

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The chase to recover a stolen treasure uncovers the world’s great mysteries.

Director John Bonito collaborate with production companies Impossible and Moving Parts to produce this jaw-dropper for Doritos’ Crash the Super Bowl.

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Sometimes to draw viewers in, you have to blow them away.

To capture the attention of the Military Channel target audience, our promo for Triggers packs a punch thanks to host Wil Willis and his well-heeled weaponry.

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Targeting an underserved niche in the marketplace: gentlemen, start your engines!

Discovery envisioned boldly rebranding a new channel to shine brightly into a formerly untapped corner of the market: upscale men.

As the creative agency tasked with developing the brand, Impossible imagined Velocity as an exclusive club where affluent men watch the best in automotive, travel, leisure, adventure and sports programming.

From brief to brand, concept to copywriting, production to post, Impossible worked closely with the team at Velocity to launch this exciting new network.

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